It was in 1970, General Engineering Industries (GEI), a small scale engineering unit was set up in Bhopal (M.P.), as a registered supplier to Bharat Heavy Electricals Limited (BHEL). GEI focussed on import substitution and development of special items, which were identified by BHEL at that time.
Through a series of innovative developments - Bi-metal Silver Contacts for Control Gears, Commutator Hubs, Armature End Plates and a host of items for Traction Motors, GEI gained wide acceptability and achieved ancillary status at BHEL in the year 1975.
Development of Finned Tubes (1980)
As competition became the order of the day, GEI ventured into developing finned tubes which were originally imported from developed countries like U.K., France and Germany.
With the support of BHEL, R&D at Hyderabad and Regional Research Laboratory (RRL) at Bhopal, GEI developed varieties of finned tubes, saving valuable foreign exchange for the nation.
Venturing into Air Cooled Heat Exchangers (1983-89)
With the knowledge gained in the development of finned tubes, GEI ventured into the field of Air Cooled Heat Exchangers (ACHE), initially for Power Sector.
Sustaining the Momentum (1990-1998)
Successful growth was achieved through a strong commitment to engineering excellence, quality, speed in execution and cost competitiveness. Some notable achievements were : Development of Transformer Cooler, Generator Cooler, Gas Turbine Cooling System etc. as per ABB, Siemens, GE specifications and collaboration with Birwelco (UK) for Air Cooled Heat Exchangers for Petroleum Sector.
Weathering the storm (1999-2002)
Due to downturn in global & Indian economy, GEI faced a turbulent weather. There was great turmoil in its operations and the Company incurred loss. The entire GEI team rose to the occasion, made sacrifices, worked very hard and steered the ship to safety .
Catering to the entire energy spectrum (2003-2006)
Having weathered the storm, GEI grew from strength to strength, catering to the entire spectrum of industries in the Energy sector, viz. Oil and Gas, Petroleum Refineries, Power Generation, Transmission / Distribution and has emerged as the largest company in India for Air Cooled Heat Exchangers, Air Cooled Steam Condensers and associated systems.
Integrating into global economy (2007 .........)
As we integrate into a global economy, benchmarks for key parameters such as product innovation, service and quality are converging with international standards. Ability to compete in the fierce and demanding global market is vital for the long term success of any enterprise. Today, GEI caters to clients across the globe for applications in Oil, Gas and Power Sectors and has met the global challenge by :
· Committing to superior value.
· Expanding growth capabilities.
· Managing for growth.
As we continue to take a leadership position and drive growth across all our key areas, we judiciously follow the following growth disciplines :
· Improve the customer base retention.
· Focus on market share gain.
· Show up where the growth is going to happen.
· Penetrate adjacent/ancillary markets.
· Invade new lines of business.
Our Growth Mantra
We like to try the impractical and impossible and prove it to be both practical and possible... if it's the right thing to do in the first place...
(Richard Deupree, President - Proctor & Gamble, 1930-1948)
GEI continues to deliver on a successful strategy that sets us apart from our competitors and creates share holder value.